NeuroMarketing Notes

In the past decade, the field of neuromarketing has emerged as a field of interest for both scientific investigation and product marketing. Electrophysiology and event-related potentials are uniquely suited for this discipline as data can be acquired in laboratory settings and in actual consumer environments. Moreover, the eye movements toward products or particular aspects of advertisement can be precisely temporally correlated with electrophysiological activity.

We recommend the following set of products for your neuromarketing lab:

DBPA-1 Amplifier– The DBPA-1 can be configured from 24 to 144 channels.

Matching Electrode Cap

Isolated Analog Input/Output

SMI Eye-Tracking – Left and right gaze are digitized as for independent channels with electrically isolated inputs into the continuous EEG data stream.